Francesco Bifulco

Francesco Bifulco is a Full Professor in Management at University of Naples Federico II. His main areas of interest are focused on cultural heritage (branding enhancement, phygital journey, sustainable business models, innovation ecosystem). He published papers and books about these themes on top journal and publisher. He chaired and participated sessions in international conferences. He led, as Scientific coordinator (University of Naples Federico II) in projects PON Research & Competitiveness Program (High-tech districts and related networks).

Publications

The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
The Role of Chatbot Technology in the Cultural Value Proposition: A Managerial Perspective in Human-Like Interaction
Gesualda Iodice, Laura Clemente, Francesco Bifulco. © 2024. 22 pages.
In recent years, the cultural value proposition has acquired an innovative technological component. The daily overexposure to multimedia platforms and the pervasiveness of social...
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Francesco Carignani, Laura Clemente, Gesualda Iodice, Francesco Bifulco. © 2023. 22 pages.
The contemporary cultural scenario is called upon to face challenges deriving from the intersection between social and technological variables, and to develop new strategic...
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Fabio Greco, Francesco Carignani, Gesualda Iodice, Francesco Bifulco. © 2023. 17 pages.
Two phenomena are described in this chapter. The inclusion of women in executive and administrative positions is, on the one hand, a crucial problem in diversity management. On...
Time Stamp and Immutability as Key Factors for the Application of Blockchain in the Cultural Sector
Time Stamp and Immutability as Key Factors for the Application of Blockchain in the Cultural Sector
Laura Clemente, Francesco Bifulco. © 2023. 17 pages.
In recent years, blockchain, a new and potentially disruptive technology, has come to the fore. Despite its widespread use in several fields, it is in the cultural sector that it...
Managing Cultural Tourism: Business Models in Grave Tourism
Managing Cultural Tourism: Business Models in Grave Tourism
Francesco Carignani, Francesco Bifulco. © 2023. 25 pages.
In the field of niche tourism, some genres such as dark tourism and subgenres such as grave tourism, are attracting the attention of scholars. The contributions that use a...
Handbook of Research on Museum Management in the Digital Era
Handbook of Research on Museum Management in the Digital Era
Francesco Bifulco, Marco Tregua. © 2022. 412 pages.
While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural experience, vary the...
The Long Way Towards Digitization: A Multivariate Analysis on Italian Museums
The Long Way Towards Digitization: A Multivariate Analysis on Italian Museums
Mauro Pinto, Marco Tregua, Giuseppe Lucio Gaeta, Francesco Bifulco. © 2022. 21 pages.
Digital transformation (or digitization) of museum heritage is a process that has increasingly spread in recent years and necessarily in the last two years due to the...