Francesco Carignani

Francesco Carignani is a PhD student in Management at the Department of Economics, Management and Institutions at the University of Naples Federico II. He earned a Master’s degree in Cultural Heritage Management. His main areas of interest are cultural management, social impact of culture, social innovation, audience development.

Publications

Digital Marketing in Cultural Heritage: An Approach to Metaverse
Digital Marketing in Cultural Heritage: An Approach to Metaverse
Francesco Carignani, Laura Clemente, Gesualda Iodice, Francesco Bifulco. © 2023. 22 pages.
The contemporary cultural scenario is called upon to face challenges deriving from the intersection between social and technological variables, and to develop new strategic...
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Women's Entrepreneurship as a Driver of Diversity Management in Italian Businesses
Fabio Greco, Francesco Carignani, Gesualda Iodice, Francesco Bifulco. © 2023. 17 pages.
Two phenomena are described in this chapter. The inclusion of women in executive and administrative positions is, on the one hand, a crucial problem in diversity management. On...
Managing Cultural Tourism: Business Models in Grave Tourism
Managing Cultural Tourism: Business Models in Grave Tourism
Francesco Carignani, Francesco Bifulco. © 2023. 25 pages.
In the field of niche tourism, some genres such as dark tourism and subgenres such as grave tourism, are attracting the attention of scholars. The contributions that use a...
Novel Approaches in Profiling in Museums
Novel Approaches in Profiling in Museums
Roberta Gargiulo, Francesco Carignani. © 2022. 20 pages.
User profiling is a very important marketing strategy and should be a continuous and always updated activity as through profiling it is possible to get a perfect identikit of...