Frank Lindberg

Frank Lindberg , Ph.D., is a professor of Marketing and currently Head of Department for Market, Organization, and Leadership (MOL) at Nord University Business School, Norway. He has previously worked as an associate professor at University of Nordland and University of Gothenburg, and Vice Dean and Dean at Bodø Graduate School of Business, Norway. His research covers areas such as dynamics of markets, experience marketing, tourism marketing, consumer research especially related to Consumer Acculturation Theory, Consumer Culture Theory (CCT) and brand myths and value.

Publications

Living in Limbo Zone: Acculturation-Mediated Conflicts While Experiencing Unfamiliar Wedding Events in a Host Culture
Living in Limbo Zone: Acculturation-Mediated Conflicts While Experiencing Unfamiliar Wedding Events in a Host Culture
Asif Ijaz, Frank Lindberg. © 2023. 24 pages.
The aim of this chapter is to contribute with a novel understanding of how immigrants face acculturation-mediated conflicts while experiencing events in a host culture. The...