Gabriella Punziano

Gabriella Punziano

Gabriella Punziano, PhD in Sociology and Social Research, is Assistant Professor in Sociology and Methodology, Department of Social Sciences, University of Naples Federico II where she teaches New data and new methods for communication analysis and Software for qualitative and quantitative analysis. Her research interests include: the methodology of social research, the new analytical frontiers and the challenges introduced by new data, mixed and integrated and digital perspectives; social policies and welfare regimes in relation to social inclusion, territorial cohesion and community integration; the analysis of public, institutional and political communication phenomena through innovative content analysis techniques; risk communication analysis on social and digital platforms; socioeconomic effects, individual behavior, risk governance, communication of science, and the role of expertise in the Covid-19 era.

Publications

Handbook of Research on Advanced Research Methodologies for a Digital Society
Gabriella Punziano, Angela Delli Paoli. © 2022. 919 pages.
Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes...
Doing Web Surveys During Uncertain Times: Reflections From a Research Experience on the COVID-19 Pandemic in Italy
Gabriella Punziano, Felice Addeo, Lucia Velotti. © 2022. 19 pages.
The chapter will focus on using a web survey administered using social networks as a gathering point to collect data on people's risk perception and their undertaking of...
The Ethnographic Approach in the Digital Scenario: Classic, Virtual, or Digital Ethnography – A Question of Definition or a New Methodological Shift?
Giuseppe Michele Padricelli, Gabriella Punziano, Barbara Saracino. © 2022. 17 pages.
In this chapter, the goal is to formalize the main differences between the applications of ethnographic techniques when they are framed in virtual or digital methods. To be more...
Digital Mixed Content Analysis on Digital Platform Social Data: The Revival of a Research Technique and Its Declination Between Mixed and Digital Methods
Gabriella Punziano. © 2022. 14 pages.
The explosion of platform social data as digital secondary data, collectible through sophisticated and automatized query systems or algorithms, makes it possible to accumulate...