George Kofi Amoako

George Kofi Amoako BSc (Hons, KNUST); MBA (Marketing, UG); PhD (LondonMet) Chartered Marketer-CIM-UK Profile George Kofi Amoako, is a senior lecturer of department at Marketing Department of University of Professional Studies in Accra Ghana, an academic and a practicing Chartered Marketer (CIM_UK) with specialization in, Sustainability, Branding, CSR and Strategic Marketing. He was educated in Kwame Nkrumah University of Science and Technology in Kumasi Ghana and at the University of Ghana and the London School of Marketing (UK).. He has considerable research, teaching, consulting and practice experience in the application of Marketing Theory and principles to everyday marketing challenges and management and Organizational issues .He is a Chartered Marketer with The Chartered Institute of Marketing-UK . He has consulted for Public Sector and Private organizations both in Ghana and UK. George has published extensively in internationally peer-reviewed academic journals and presented many papers at international conferences(26394ce2-715e-4ad8-98d4-0858a773a92d)

Publications

The Rise of Blockchain Applications in Customer Experience
The Rise of Blockchain Applications in Customer Experience
Mohammed Majeed, Kwame Simpe Ofori, George Kofi Amoako, Abdul-Raheed Alolo, Gideon Awini. © 2024. 304 pages.
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly...
Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers
Social Media Communication and Sustainability Perception in Business: The Moderating Role of Social Media Influencers
George Kofi Amoako, Isaac Sewornu Coffie, Elikem Chosniel Ocloo. © 2023. 20 pages.
Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to...
Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
George Kofi Amoako, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong. © 2023. 19 pages.
The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube...
A Conceptual Model of Drivers of Online Brand Engagement: Moderating Role of COVID-19
A Conceptual Model of Drivers of Online Brand Engagement: Moderating Role of COVID-19
George Kofi Amoako. © 2022. 20 pages.
This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly...
Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective
Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective
George Kofi Amoako. © 2022. 20 pages.
The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival...
Corporate Social Responsibility: Strategy for Boosting Brand Perception and Competitive Advantage
Corporate Social Responsibility: Strategy for Boosting Brand Perception and Competitive Advantage
George Kofi Amoako, Kwasi Dartey-Baah. © 2020. 14 pages.
This chapter examines the extent to which corporate social responsibility (CSR) could generate and boost better brand perceptions and improve competitive advantage within some...
Role of Strategic Change Management in Emerging Markets: Ghanaian Perspective
Role of Strategic Change Management in Emerging Markets: Ghanaian Perspective
George Kofi Amoako, Geoffrey Kwasi Adjaison, Noble Osei-Bonsu. © 2016. 24 pages.
Undoubtedly, the competitive business environment arising from current global economic challenges and the rapid technological advancement among other pertinent issues, pose a...
Using MIS for Strategic Planning and Management Control in Tourism Industries
Using MIS for Strategic Planning and Management Control in Tourism Industries
George Kofi Amoako, Geoffrey Kwasi Adjaison, Desmond Kwadjo Kumi, Fredrick Kwame Asamoah. © 2015. 23 pages.
This chapter surveys the literatures on managerial innovation and provides a wide and structural view of management system philosophy and e-tourism. It gives a historical...
Electronic Customer Relationship Management (E-CRM) Practices of Micro, Small, and Medium Scale Enterprises in Ghana
Electronic Customer Relationship Management (E-CRM) Practices of Micro, Small, and Medium Scale Enterprises in Ghana
Rebecca Baah-Ofori, George Kofi Amoako. © 2015. 23 pages.
This book chapter is aimed at finding out how SMEs in Ghana employ electronic customer relationship management (E-CRM) to improve their business performance.Case studies were...
Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana
Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana
George K Amoako, Felicia De Heer, Rebecca Baah-Ofori. © 2015. 19 pages.
In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been...