Giacomo Del Chiappa

Giacomo Del Chiappa (PhD) is Associate Professor of Marketing at the Department of Economics and Business, University of Sassari (Italy), where he teaches “Tourism Marketing and Management”, “Destination Management and Digital Marketing Lab” and “Service and Retail Marketing”. He is also Senior Research Fellow at the School of Tourism & Hospitality of University of Johannesburg (South Africa). Giacomo has covered the role of scientific coordinator of the Competence Center “Advanced Robotics and enabling digital Technology and Systems – ARTES 4.0”, University of Sassari. He has also acted as the co-chair of the Tourism, Culture and Arts Marketing SIG of the Italian Marketing Association, where he currently sits in the Board of Directors. Yet, he is Associate Researcher, National Research Council (CNR) - Institute for Studies on the Mediterranean. His research is related to destination governance and branding, tourism marketing, hotel marketing, tourism sustainability, consumer/tourist behavior, services marketing, retail and digital marketing. He is Co-editor-in-chief of the European Journal of Tourism Research and member of numerous editorial boards of national and international scientific journals. He is author and co-author of around 200 national and international publications. Among others, he has published in: Annals of Tourism Research, Journal of Service Management, Journal of Services Marketing, Journal of Business Research, Tourism Management, Journal of Travel Research, International Journal of Contemporary and Hospitality Management, International Journal of Hospitality Management. He regularly teaches in PhD programs, Masters and EMBA in Italy and abroad in the areas of consumer behavior, tourist behavior, destination management and hospitality marketing and management.

Publications

The Effect of Perceived Authenticity on Satisfaction, Behavioural Intentions, and Expenditure
The Effect of Perceived Authenticity on Satisfaction, Behavioural Intentions, and Expenditure
Ester Napolitano, Antonio Salvatore Loriga, Giacomo Del Chiappa. © 2023. 19 pages.
The chapter investigates the influence of socio-demographics, travel-related variables, and perceived authenticity on attendee satisfaction, behavioural intentions, and...
Expenditure Behaviour and Satisfaction in Motor Sport Events: Insights From the FIA World Rally Championship in Sardinia
Expenditure Behaviour and Satisfaction in Motor Sport Events: Insights From the FIA World Rally Championship in Sardinia
Gianfranco Pischedda, Ludovico Marinò, Giacomo Del Chiappa. © 2020. 16 pages.
This chapter examines the differences in expenditure and satisfaction among first-time and repeat spectators at a motor sports event. A structured questionnaire was developed...
Barriers to Responsible Tourist Behaviour: A Cluster Analysis in the Context of Italy
Barriers to Responsible Tourist Behaviour: A Cluster Analysis in the Context of Italy
Giacomo Del Chiappa, Mariella Pinna, Marcello Atzeni. © 2019. 19 pages.
Responsible tourism is an increasingly observed phenomenon. This study offers new insights into the factors that prevent tourists from travelling responsibly. In particular, a...
User-Generated Content and Its Influence on Tourists' Choices: How Do the Spanish Make Hotel Reservations Online?
User-Generated Content and Its Influence on Tourists' Choices: How Do the Spanish Make Hotel Reservations Online?
Giacomo Del Chiappa, Giuseppe Melis, Marcello Atzeni. © 2017. 23 pages.
This study aims to analyse referral and conversion traffic from user-generated content (UGC) to other key online/offline information sources and when consumers use UGC along with...
Young Tourists' Perceptions of Hotel Disintermediation: Evidence from Italy
Young Tourists' Perceptions of Hotel Disintermediation: Evidence from Italy
Giacomo Del Chiappa, Mariella Pinna, Marcello Atzeni. © 2017. 19 pages.
Generation Y has been considered to be a sizeable new market. This study, based on a sample of 1131 Italian travellers from Gen Y, investigates their views for and against...
Barriers to Responsible Tourist Behaviour: A Cluster Analysis in the Context of Italy
Barriers to Responsible Tourist Behaviour: A Cluster Analysis in the Context of Italy
Giacomo Del Chiappa, Mariella Pinna, Marcello Atzeni. © 2017. 19 pages.
Responsible tourism is an increasingly observed phenomenon. This study offers new insights into the factors that prevent tourists from travelling responsibly. In particular, a...