Gökhan Akel

Gökhan Akel is an Assistant Professor of Management Information Systems at the University of Antalya Belek, Turkey. He graduated with a Business Administration undergraduate at Pamukkale University, Faculty of Economics and Administrative Sciences. He graduated with a Marketing master's degree at Pamukkale University. He graduated with a Business Administration Ph.D. at Aydın Adnan Menderes University. He is currently working as an Erasmus Coordinator and Deputy Dean. Throughout his career, he carried out studies and activities, both in the private sector and academically. He is interested in Consumer Behavior and Marketing Research.


Digital Business and Optimizing Operating Strategies
Gökhan Akel, Mustafa Atahan Yılmaz. © 2024. 313 pages.
In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating...
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Gökhan Akel. © 2022. 596 pages.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have...
Moving the Tourism Industry to Online Marketing and Sales: Impact and Opportunities Caused by COVID-19
Gökhan Akel. © 2022. 19 pages.
The COVID-19 pandemic, which directly affected many industries around the world and was referred to as a major crisis, had the greatest impact on the tourism industry due to...
Adoption of Online Advertising by Small and Medium Enterprises
Gökhan Akel, Gizem Candan. © 2022. 19 pages.
Pandemics have emerged in many stages of human history and have affected many eras. In these eras, establishing and managing communication was as difficult as fighting the...
Destination's Image and Tourism Experiences
Gökhan Akel. © 2022. 22 pages.
The development of world tourism and the increase in the number of tourism destinations has led to the development of competition. Therefore, to gain a competitive advantage...
Experiential Marketing: Post-Experience Behaviors
Gökhan Akel. © 2022. 24 pages.
Due to the changing consumer expectations and the driving force of technology towards innovation, there have been radical changes in products and services. Today, in addition to...
Management and Marketing Events in a Digital Era: Opportunities and Challenges
Gökhan Akel. © 2021. 18 pages.
Digitalization has affected many areas as well as management and marketing areas. In the digital age, through ICTs, the ways of searching and accessing information about the...