Hafizah Omar Zaki

Hafizah Omar Zaki is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), National University of Malaysia. She is currently the Head of the Emerging Technology & Big Data (ETBD) cluster at the Centre of Global Business and Digital Economy (GloBDE), FEP-UKM. She holds a PhD in Marketing - specializing in advertising and branding from the University of Malaya (UM); an MBA - specialising in Human Resource Management from UKM; and a Degree in Multimedia Management from Multimedia University (MMU). Her research and publications involve advertising, branding, digital marketing and digital business amidst the advancement of technology use.

Publications

Blockchain Technology in the Digital Auditing Paradigm
Blockchain Technology in the Digital Auditing Paradigm
Aziatul Waznah Ghazali, Nur Aima Shafie, Yusarina Mat Isa, Zulaikha Amirah Johari, Hafizah Omar Zaki, Zuraidah Mohd Sanusi. © 2024. 29 pages.
The introduction of blockchain technology has ushered in a new era in the field of auditing. This study explores the multifaceted impact of blockchain technology on auditing...
The Influence of Social Media on Gen Alpha's Purchasing Decisions
The Influence of Social Media on Gen Alpha's Purchasing Decisions
Hafizah Omar Zaki, Nurul Atasha Jamaludin, Aziatul Waznah Ghazali. © 2023. 10 pages.
The main purpose of this chapter is to look at how marketing communications through interactive social media will affect the buying decisions of Gen Alpha. In the end, they want...
Automation in Digital Marketing
Automation in Digital Marketing
Hafizah Omar Zaki, Dahlia Fernandez. © 2023. 11 pages.
Marketing automation is becoming an increasingly important topic for marketing managers and practitioners. Despite the well-known use of automation in marketing activities...