Himanshu Sisodia

Himanshu Sisodia is a dynamic and results-driven marketing professional, recognized for his expertise in digital strategy, SEO consultancy, and Web 3 research. With an unwavering commitment to fostering organic growth and amplifying online prominence for diverse businesses, Himanshu stands as a true trailblazer in the realm of digital marketing. Armed with an MBA from the esteemed University of Stirling in the United Kingdom, Himanshu laid the cornerstone for a thriving career in Digital Marketing. Currently embarking on a remarkable Doctorate journey, Himanshu is pursuing his Doctorate degree from SSBM Geneva. His focus centres on pioneering research within the fascinating realm of Metaverse Marketing Frameworks. As an ardent researcher, he delves into the intricate art of tracking digital footprints, an essential endeavour to empower brands in crafting compelling customer engagement experiences within the Metaverse. His journey exemplifies a commitment to pushing boundaries, redefining norms, and illuminating the path for brands to thrive in the ever-evolving digital landscape.

Publications

Case Study on the Sand Dollar CBDC of the Bahamas: Lessons, Challenges, and Insights
Case Study on the Sand Dollar CBDC of the Bahamas: Lessons, Challenges, and Insights
Himanshu Sisodia. © 2024. 17 pages.
The chapter delves into the history, practical approaches, and implications of the Central Bank of the Bahamas' Sand Dollar central bank digital currency (CBDC). It...
Building Blocks for the Metaverse: Virtual Worlds, Marketplaces, and Tools
Building Blocks for the Metaverse: Virtual Worlds, Marketplaces, and Tools
Shailey Singh, Himanshu Sisodia. © 2023. 24 pages.
The term ‘metaverse,' was first coined in Neal Stephenson's 1992 novel “Snow Crash,” and has since been used to describe various types of virtual and augmented reality...
NFTs Enabling Ownership and Value in the Metaverse
NFTs Enabling Ownership and Value in the Metaverse
Himanshu Sisodia. © 2023. 26 pages.
Non-fungible tokens (NFTs) revolutionize digital property rights and the representation of value. NFTs provide various digital assets with transparency, immutability, and...
Decentralized Identity in Web 3: Transforming Marketing and Consumer Engagement
Decentralized Identity in Web 3: Transforming Marketing and Consumer Engagement
Himanshu Sisodia. © 2023. 22 pages.
Web 3, or the decentralized web, uses blockchain technology and decentralised principles to revolutionize online interactions and commercial practises. It gives people authority...