Isabel Fernandes Pinto

Isabel Cristina Fernandes Pinto has a Master in Commercial Direction and Marketing. Influencer Operations Manager at Clever Advertising

Publications

Green Marketing, Environmental Awareness, and Innovation as Factors for the Purchase of Green Products
Isabel Fernandes Pinto, Ana Pinto Borges, Elvira Vieira, Bruno Miguel Vieira, Márcia Monteiro, Daniela Castilho. © 2023. 17 pages.
This chapter analyses the importance of Portuguese consumers' degree of environmental awareness when faced with the decision to purchase sustainable products, with the...