Jasmine Kaur

Jasmine Kaur is currently working as Associate Professor in Chitkara Business School, Chitkara University, Punjab and holds a degree in management and commerce. She is specialist in the field of management with keen interest in accounting and finance. She earned her doctorate in Business management from Punjabi university, Patiala (Punjab). She has also cleared University Grants Commission-National Eligibility Test for lectureship in management and tends to pursue the same in commerce. She has contributed her Approx. 10 years in teaching and Administration.


Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Jasmine Kaur, Priya Jindal, Amandeep Singh. © 2022. 327 pages.
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate...