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About Us

Jingru Zhang

Zhang Jingru, member of the China Europe International Design Association and the Chinese Art Anthropology Society. Design works have won numerous awards, both in China and abroad, and participated in international design weeks. Completed master's degree at China University of Mining and Technology (CUMT), specializing in Visual Communication Design. Currently pursuing Ph.D. studies at Universiti Sains Malaysia (USM). Delving into the intersection of Augmented Reality and Vis

ual Design.

Publications

Promoting Critical Thinking Disposition Through Virtual Reality Serious Games

The new VR technology is used in various fields such as medicine, military, and especially in education. A teaching methodology based on logical reasoning in a serious virtual...

A Concise Guide of AR Features, Types, Key Technologies, and the Dynamic Applications Landscape

This chapter offers a concise introduction to augmented reality (AR), starting with an overview of its core ideas. The next sections explore the unique features that...

Exploring the Potential of Augmented Reality in Applying and Experiencing Intangible Cultural Heritage: A Systematic Review

Initially, a brief overview of intangible cultural heritage and augmented reality is provided. Subsequently, the document search and selection criteria, software and data...