João Matos Ferreira

João Ferreira (PhD in Management) is Associate Professor at University of Beira Interior and Coordinator of research Unit NECE. He is author of some books and he published in several international journals. Research interests are: Stategy and Entrepreneurship.


Multilevel Approach to Competitiveness in the Global Tourism Industry
Sérgio Jesus Teixeira, João Matos Ferreira. © 2020. 393 pages.
Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector...