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About Us

José-Luis Rodríguez-Sánchez

José-Luis Rodríguez Sánchez earned a Ph.D in Business Management from Rey Juan Carlos University (Madrid), and teaches Introduction to Business Management at Rey Juan Carlos University (Madrid).

Publications

Promoting Value Creation Through Organizational Effectiveness and Development

Organizational effectiveness represents the net satisfaction of all stakeholders involved in the process of efficiently gathering and transforming inputs into outputs. Thus, the...

The Impact of Big Data on Customer Satisfaction Through Marketing: A Bibliometric Analysis

This chapter is based on the conceptualization of the use of big data within marketing strategies to improve customer satisfaction. This analysis is undertaken through a...

TBS: Giving Case Studies a Twist

The European higher education area (EHEA) aims at creating a climate of less traditional learning through higher levels of interaction between the professors and the students. In...