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About Us

Kavita Rawat

Kavita Rawat received M.Phil degree in Management from Christ University, Bangalore, India in 2016. She is currently pursuing Ph.D. degree from Christ University, Bangalore, India. Her research areas include consumer behaviour and marketing analytics.

Publications

Factors Influencing Purchase Intention of Online Shopping Customers: A Review of the Existing Literature

The rapid digital transformation, especially on the internet, has provided businesses with unprecedented opportunities for global expansion. This shift has revolutionized...