Kirti Sharma

Kirti Sharma is an assistant professor at Chandigarh University, Punjab, Chandigarh, India and did her PhD from management Studies, Gurukula Kangri (Deemed to be University), Haridwar. She was an ICSSR Fellow. Her one research paper was published in Scopus-index journal and one in UGC-CARE listed journal. She obtained her BCom and MCom (Finance) from the HNB Garhwal University and Diploma of PGDBA from the Symbiosis, Pune. She also holds a National Certificate of Business Professional Programmer by doing ‘O’ level from NIELIT, formerly named as DOEACC Society.

Publications

Location-Based Green Banking Initiatives: A Review in HDFC and ICICI Banks of India
Location-Based Green Banking Initiatives: A Review in HDFC and ICICI Banks of India
Reena Rani, Kirti Sharma, James Kanda, Chanchal Wadhawan, Amandeep Singh. © 2023. 11 pages.
The present world is without a doubt known for globalization and industrialization, yet human life is at this point encountering circumstances given standard to shame. Currently...
It's Too Friendly!!: Acceptance of Social Media Platforms in the Virtual World
It's Too Friendly!!: Acceptance of Social Media Platforms in the Virtual World
Kirti Sharma, Tania Mittal, Pankaj Madan. © 2023. 12 pages.
With the widespread use of the Internet, social networks have become an important tool for online marketing. The authors designed and tested various social media platforms to...
Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality
Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality
Kirti Sharma, Pankaj Madan. © 2022. 14 pages.
In India, e-commerce sector is rising at an enormous pace, but even larger share is in the hands of offline retailers till now. A unique type of consumer behaviour has been seen...
Delineate Omnichannel Retailer and Consumer Engagement on Social Networks
Delineate Omnichannel Retailer and Consumer Engagement on Social Networks
Tania Mittal, Pankaj Madan, Kirti Sharma, Aditya Dhiman. © 2022. 14 pages.
Customers are riding a wave of social media growth, transforming the customer's journey to purchase and aspire to go social. Social networking is the driving factor behind...