Şükran Karaca

Sukran Karaca is an academic staff at Sivas Cumhuriyet University, Faculty of Tourism, Tourism Management. She received her associate professorship in Marketing in 2019. Conducts research on a wide range of topics; Marketing, Consumer Behavior, Sustainable Marketing, and Digital Marketing.

Publications

Meta Evolution: Digital Marketing in Tourism
Meta Evolution: Digital Marketing in Tourism
Sukran Karaca, Zuleyhan Baran. © 2024. 41 pages.
Meta marketing, considered an evolution of digital marketing in the tourism sector, holds great importance in enhancing customer experiences and brand loyalty. This chapter...
Robotization and Smart Technologies in the Hospitality Industry
Robotization and Smart Technologies in the Hospitality Industry
Züleyhan Baran, Şükran Karaca, Huseyin Baran. © 2023. 31 pages.
New-gen technologies have profoundly impacted all aspects of life and various economic sectors. The tourism industry, known for its inclination towards innovation, has been quick...
Tourism Experience Management and Marketing in Gastronomy
Tourism Experience Management and Marketing in Gastronomy
Şükran Karaca, Zuleyhan Baran. © 2022. 23 pages.
The tourism experience can drive the behavior of the contemporary tourist who travels to experience unique, extraordinary destinations and events. The concepts of tourism and...