Kumar Shalender

The healthcare sector is at a critical juncture, facing the pressing need to integrate generative AI technologies responsibly. Despite the promising benefits, such as improved...

The creator economy is quickly spreading its influence across the industrial sectors thanks to the evolution of the metaverse platforms. This research specifically investigates...

The research aims to analyse the growth potential of non-fungible tokens (NFTs) with the help of their use cases across the industrial sectors. With the help of real-world...

This Preface is included in the book Applications of Neuromarketing in the Metaverse.

The term “consumer behaviour” represents an important concept in the discipline of marketing management. In fact, it's one of the most researched aspects of the discipline...

Marketing, the lifeline of businesses, truly gives zest to the corporate and makes a striking difference to the brand and its equity. The ethos of marketing keeps changing with...

Due to its convenience and time-saving features, as well as the fact that companies provide significant discounts on products compared to brick-and-mortar stores, online shopping...

The role, importance, and significance of innovation can't be overemphasized in this day and age. While innovators would like to work beyond constraints, the enhanced...

Electronic waste is one of the most challenging problems faced by the globe today. In order to solve it in an efficient and effective manner, this chapter highlights the role of...

Blockchain technology can be easily considered one of the most revolutionary innovations of our times. The open ledger has proved enormously beneficial for the financial sector...

The purpose of this study is to assess customer preferences in the digital era from online payments while shopping from omni channel retail. This study used demographic and...