Ladislava Knihová

Ladislava Knihová is an experienced learning consultant with a demonstrated history of working in the e-learning industry, corporate education, and academia. Skilled in Instructional Design and Methods, Analytical Skills, Coaching, Learning Management, and Educational Technology. Strong education professional with a Master of Business Administration - MBA focused on Marketing and PR from European Business School SE Prague. PhD. dissertation thesis in marketing successfully defended in October 2022 at The Prague University of Economics and Business, Department of Marketing. The dissertation thesis topic: Education-based Marketing in the Context of Modern Marketing Communication.

Publications

Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science
Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science
Vladislav Pavlát, Ladislava Knihová, Lubomír Civín, Jaroslav Halík, Radka MacGregor Pelikánová. © 2023. 310 pages.
With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate...
Peace Marketing Opportunities and Prospects: The Case of the Czech Republic
Peace Marketing Opportunities and Prospects: The Case of the Czech Republic
Vladislav Pavlát, Ladislava Knihová. © 2019. 21 pages.
The mission of the chapter is to explore the role and opportunities of peace marketing in modern education enhanced by the application of soft power in the strategic documents...