Laura Sáez-Ortuño

Laura Sáez Ortuño is currently an Associate Professor in the Business Department at the University of Barcelona, Spain. She is teaching business in Computer Science and Math faculty (University of Barcelona). Laura is a PhD Student in Marketing from University of Barcelona. Her main research interest covers all aspects of digital marketing, social media and data collection, with a focus on user behavior. From several years, she has and still leading R&D projects (CDTI) related with big data, artificial intelligence and machine learning in the scope of data collection in digital marketing.

Publications

Impact of Artificial Intelligence on Marketing Research: Challenges and Ethical Considerations
Impact of Artificial Intelligence on Marketing Research: Challenges and Ethical Considerations
Laura Sáez-Ortuño, Javier Sanchez-Garcia, Santiago Forgas-Coll, Rubén Huertas-García, Eloi Puertas-Prat. © 2023. 25 pages.
This chapter explores the use of artificial intelligence (AI) in market research and its potential impact on the field. Discuss how AI can be used for data collection, filtering...