M. Sumathy

M. Sumathy currently working as Professor & Head, Department of Commerce, Former Dean, School of Commerce, Bharathiar University, Coimbatore, Tamil Nadu has taught Commerce and Management Subjects for three decades. Under her Supervision, 51 M.Phil and 19 PhD Scholars have been awarded. She authored 15 Books including edited Volumes and textbooks. She has published 200 research papers including Chapters in various National, International, Refereed, Peer-Reviewed, Scopus, and Web of Science Journals with high impact factor. She has been registered five copyrights. She acted as a resource person in various national and international invited lectures. She is a member of the Editorial Board and Review Board for l5 National and International journals and the Life Member of All India Commerce Association, (ICA) TN 029 Association of Economists of Tamil Nadu, (AET) All India Accounting Association, Indian Institute of Public Administration, New Delhi (IIPA) Regional Association for Women Studies (RAWS) Indian Academic Researchers Association (IARA). In recognition of the outstanding contributions made, the Tamilnadu State Council for Science and Technology is privileged to confer her Esteemed TANSA Award in the Social Sciences Category for the year 2019.

Publications

The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies
The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies
Sujith T. S., M. Sumathy. © 2023. 13 pages.
The present study aimed at examining the influence of service quality and price on brand loyalty through the mediating effect of customer satisfaction. The researcher prepared a...
Citizens' Attitudes and Perceptions for Augmenting E-Governance Practices
Citizens' Attitudes and Perceptions for Augmenting E-Governance Practices
Sujith T. S., M. Sumathy. © 2023. 15 pages.
Kerala is a national leader in educational, sociocultural, and governmental changes. To enhance performance, efficiency, and service delivery quality, the state pioneered the...