Mallika Sankar M.

Mallika Sankar M , is a research Guide and assistant professor in the School of Business and Management at the Christ University in Bangalore, India. She received her Ph.D. in management from Bharathiar University, MBA from Pondicherry University, and undergraduate studies at Mahatma Gandhi University. She has collaborated actively with researchers in several other business management disciplines, published articles and co-authored a book on research methodology. She is preferred as a resource person in several faculty development programs, conferences, and workshops. She has also served as a trainer in the programs organised by AICTE and an invited speaker at many public events and academic institutions. She has also served in industry in various administrative positions for over 12 years. Her teaching areas include research methodology, business analytics and strategic management at the postgraduate, graduate, and undergraduate levels.

Publications

Involvement and Implementation of Corporate Social Responsibility (CSR): A Case of COVID-19 Evidence From Various Countries
Involvement and Implementation of Corporate Social Responsibility (CSR): A Case of COVID-19 Evidence From Various Countries
Dulari S. S., Sathish Pachiyappan, Mallika Sankar, Lakshmi Raj, Rakshna Natamai Sivakumar. © 2024. 23 pages.
Industry performance is a pivotal indicator for assessing the robustness of economic growth of a country. Any fluctuations in this indicator wield considerable influence over...
Innovative Approaches to Bridging the Digital Divide: A Focus on Public Organizations
Innovative Approaches to Bridging the Digital Divide: A Focus on Public Organizations
Jais V. Thomas, Mallika Sankar M.. © 2024. 25 pages.
This chapter examines public organizations' many techniques and approaches to address and mitigate the digital gap. This study explores the potential of technology transfer...
Sustainable Technology Adoption in Public Organizations: Leveraging Digital Capital for Environmental Impact
Sustainable Technology Adoption in Public Organizations: Leveraging Digital Capital for Environmental Impact
Jais V. Thomas, Mallika Sankar M.. © 2024. 27 pages.
This chapter examines the necessity of using sustainable technology inside public institutions to use digital capital for a beneficial environmental outcome. This study explores...
Sustainable Practices in Indian Aviation
Sustainable Practices in Indian Aviation
Mallika Sankar, Priyanka Michael, Suja John. © 2023. 15 pages.
Air travel produces about three percent of carbon dioxide emissions worldwide. The air travel industry requires an enduring vision that focuses on sustainable practices in the...
Approaches on Redesigning Entrepreneurship Education
Approaches on Redesigning Entrepreneurship Education
Mallika Sankar, Angel Sophan, Joseph Varghese Kureethara. © 2023. 19 pages.
All over the world there is an emergence of a self-reliant life. This instilled a spark in entrepreneurship, especially during the wake of a pandemic world. The paradigm shift...
The Hype of the Hybrid on Work Culture Compatibility
The Hype of the Hybrid on Work Culture Compatibility
Mallika Sankar, Tarannum Malhotra. © 2023. 15 pages.
In the wake of the pandemic, a new working model known as the “hybrid model” has emerged, combining the advantages and disadvantages of both “on-site” and “work from home”...
Best Practices and Navigating the Effects of Open Access Journals in Scholastic Publication
Best Practices and Navigating the Effects of Open Access Journals in Scholastic Publication
Mallika Sankar, Aishwarya Nagarathinam, Senthilmurugan Paramasivan, Aarthy Chellasamy. © 2022. 21 pages.
Open access (OA) journals have transformed the academic publication to a different realm, which was unfathomable years ago. The early 1990s witnessed OA journals founded by...
Exploring the Role of Social Media Marketing in the Education Sector
Exploring the Role of Social Media Marketing in the Education Sector
Lakshmi Raj, Mallika Sankar M.. © 2022. 18 pages.
The educational system across the world is undergoing a transition and is affected by numerous factors encompassing technology to psychology. The traditional model of...