Manpreet Arora

Manpreet Arora , a Senior Assistant Professor of Management at the Central University of Himachal Pradesh, Dharamshala, India, brings over twenty-two years of rich teaching experience. She holds academic accolades including a Ph.D. in International Trade, an M.Phil, a gold medalist and several other academic distinctions from Himachal Pradesh University, Shimla. Dr. Arora’s diverse research interests encompass Accounting, Finance, Strategic Management, Entrepreneurship, Qualitative Research and Microfinance. She works on Mixed methods research. Noteworthy for guiding doctoral research and delving into Microfinance, Entrepreneurship, Behavioral Finance and Corporate reporting, she has presented at numerous seminars, delivering talks on various academic subjects across multiple universities and colleges. An accomplished academic, she has an impressive publication record, having authored over 30 papers in esteemed national and international journals listed in Scopus, WOS and Category journals, alongside contributing to Sixty book chapters in publications by reputed publishers like IGI, Emerald, Routledge, CABI, Springer Nature, AAP, Wiley and more. Her commitment to management research is evident through the editing of four edited books. Presently she is working in the area of Metaverse and is Editing books from renowned publishers like IGI and Emerald. Her impactful contributions showcase a multifaceted professional excelling in academia, research, and social advocacy.

Publications

Sensible Selling Through Sensory Neuromarketing
Sensible Selling Through Sensory Neuromarketing
Reena Malik, Shivani Malhan, Manpreet Arora. © 2025. 340 pages.
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up...
Exploring the Use of Metaverse in Business and Education
Exploring the Use of Metaverse in Business and Education
Jeetesh Kumar, Manpreet Arora, Gül Erkol Bayram. © 2024. 332 pages.
Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to...
Women's Empowerment Through Entrepreneurship in Emerging Economies: Analyzing the Dimensions and Policy Implications
Women's Empowerment Through Entrepreneurship in Emerging Economies: Analyzing the Dimensions and Policy Implications
Manpreet Arora, Swati Singh. © 2024. 19 pages.
The concept of women entrepreneurship has the ability to transform the whole society, it gains more relevance in emerging economies. Through women's entrepreneurship, not...
Current State of Metaverse in Entrepreneurial Ecosystem: A Retrospective Analysis of Its Evolving Landscape
Current State of Metaverse in Entrepreneurial Ecosystem: A Retrospective Analysis of Its Evolving Landscape
Vaishali Dhiman, Manpreet Arora. © 2024. 15 pages.
Entrepreneurs are gradually discovering the metaverse's immense potential as it evolves into a virtual environment in which users interact with digital domains and one...
Sustainability Reporting in the Metaverse: A Multi-Sectoral Analysis
Sustainability Reporting in the Metaverse: A Multi-Sectoral Analysis
Sunaina Rathore, Manpreet Arora. © 2024. 19 pages.
Metaverse is a virtual environment where we interact with each other and the world around us. Metaverse integrates the physical environment with the digital environment. In this...
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Manpreet Arora. © 2023. 21 pages.
This chapter focuses on the success of microfinance as a tool to create opportunities for women and other deprived sections in the formal financial structure of India. It also...
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Manpreet Arora, Swati Singh. © 2023. 17 pages.
This chapter focuses on the possibilities of exploring the areas where credit intervention can be done by the government in the form of schemes which are dependent on sustainable...
Microfinance and Sustainability: Building Perspective Through Literature and Bibliometrics
Microfinance and Sustainability: Building Perspective Through Literature and Bibliometrics
Manpreet Arora, Swati Singh. © 2023. 25 pages.
The development of financial sector lays a positive impact on the economic growth of a country. It serves as a foundation for mobilisation and allocation of finance which is life...
The Holistic Metamorphosis of Rural Lives Through Microfinance: A Perspective
The Holistic Metamorphosis of Rural Lives Through Microfinance: A Perspective
Manpreet Arora. © 2023. 17 pages.
Microfinance has been associated with playing a radical role in transforming any economy, especially where the goals are to uplift the disadvantaged sectors. It is also...
Achieving Sustainable Developmental Goals by Empowering Women Entrepreneurs: Analyzing Challenges and Suggesting Policy Implications
Achieving Sustainable Developmental Goals by Empowering Women Entrepreneurs: Analyzing Challenges and Suggesting Policy Implications
Manpreet Arora. © 2023. 19 pages.
Women are largely invisible in the mainstream of economic development. Therefore, the concept of sustainability to a great extent depends upon providing equal distribution of not...
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Microfinance for achieving Sustainable Development Goals: Pondering Over Indian Experiences for the Preservation of Magnificent African Natural Resources
Manpreet Arora, Swati Singh. © 2022. 21 pages.
This chapter focuses on the possibilities of exploring the areas where credit intervention can be done by the government in the form of schemes which are dependent on sustainable...
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Ruminating on Microfinance as a Contrivance of Economic Development and Women Upliftment: A Case of India
Manpreet Arora. © 2022. 20 pages.
This chapter focuses on the success of microfinance as a tool to create opportunities for women and other deprived sections in the formal financial structure of India. It also...
Coalescing Skills of Gig Players and Fervor of Entrepreneurial Leaders to Provide Resilience Strategies During Global Economic Crises
Coalescing Skills of Gig Players and Fervor of Entrepreneurial Leaders to Provide Resilience Strategies During Global Economic Crises
Manpreet Arora, Roshan Lal Sharma. © 2022. 23 pages.
The COVID-19 pandemic has caused diverse sorts of disruption across the globe. The pandemic has drastically impacted the economies of almost every country of the world. The...
Post-Truth (Mis)communication as Enigmatic Mystification and Misuse of Language
Post-Truth (Mis)communication as Enigmatic Mystification and Misuse of Language
Manpreet Arora, Roshan Lal Sharma. © 2021. 11 pages.
It would be erroneous to assume that language can only be used in positive sense and that it cannot be misused to cause instability and unrest in our professional as well as...
Neutralizing Maleficent Effects of COVID-19 Through Entrepreneurship: Peeping Through the Lens of Communication
Neutralizing Maleficent Effects of COVID-19 Through Entrepreneurship: Peeping Through the Lens of Communication
Manpreet Arora, Roshan Lal Sharma. © 2021. 20 pages.
Entrepreneurs are regarded as the leaders of socio-economic, industrial, and business development. They are important pillars of any economy. They are the employment generators...
Post-Truth and Marketing Communication in Technological Age
Post-Truth and Marketing Communication in Technological Age
Manpreet Arora. © 2020. 15 pages.
The way by which the communication is done depends upon the purpose of the communication. The complex technology-driven environment is affected by a syndrome called post-truth....