Margarida Silva

Margarida Silva is a master's student, pursuing her degree at the Erasmus Mundus Join Master "International Master on Wine Tourism Innovations". She earned a Bachelor's Degree in Tourism from the University of the Algarve in Portugal. After working in the Tourism industry, Margarida decided to continue with a niche programme on wine.

Publications

Wine Labels: The Impact on Customer Perception and Intention to Buy Wine
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk. © 2024. 15 pages.
The study investigates the influence of wine labels on consumer attitudes and purchasing intentions. It uses a quantitative study with diverse adult demographics and an online...