Maria Amélia Carvalho

Maria Amélia Carvalho is a PhD in Business and Management Studies with specialization in Marketing and Strategy from the Faculty of Economics (FEP), University of Porto, in 2017. In 2012, she completed the Master in Economics and City Management and graduated in Economics, in 2010 Both academic degrees were obtained by the Faculty of Economics (FEP), University of Porto. Invited Adjunct Professor at ISCAP since 2018. Her main research areas are related to brands and consumer behavior. She has specific interests in city branding, customer engagement, customer experience, city marketing and services marketing.

Publications

Sustainable Consumption Experience and Business Models in the Modern World
Sustainable Consumption Experience and Business Models in the Modern World
Maria Amélia Machado Carvalho, Maria Antónia Rodrigues. © 2024. 257 pages.
In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling...
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
Maria Antónia Rodrigues, Maria Amélia Carvalho. © 2023. 397 pages.
The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism...