Michail Karypidis

Michail Karypidis is a textile engineer, active both academically and in the textile industry for almost two decades. His orientation towards textiles emanates from his family textile business.His background is multicultural, having graduated from a public high school in Minnesota, USA. He pursued his undergraduate studies at UMIST (University of Manchester Institute of Science and Technology, UK) to receive a B.Sc. degree in Textile Science and Technology/Chemistry and a PhD in Textile Technology in 2001, sponsored by the EPSRC (Engineering and Physical Sciences Research Centre) and as a member of the University of Manchester's Total Technology Group. A subsequent M.B.A. (Executive) degree enhanced his interdisciplinary knowledge and enabled him to advance his professional career in the textile business of the medical and workwear sector for 19 years. He lectures since 2004, at the Faculty of Design and Production of Clothing of the Alexander Technological Educational Institute of Thessaloniki, taken over by the Technological University of Central Macedonia, Greece. In 2019 the institution merged with the International Hellenic University and the Faculty integrated in the Creative Design and Clothing of the School of Design Sciences, where he presently works as an Assistant Professor. His work has been presented at international scientific conferences and published in academic periodicals.

Publications

Driving Green Marketing in Fashion and Retail
Driving Green Marketing in Fashion and Retail
Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2024. 312 pages.
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with...
Treating Textile Effluents for Sustainable Fashion and Green Marketing
Treating Textile Effluents for Sustainable Fashion and Green Marketing
Michail Karypidis, Theodore Tarnanidis, Evridiki Papachristou. © 2024. 14 pages.
One of the main causes of water pollution is the textile industry, which involves dyeing and finishing processes. Aquatic life and human health can be threatened by the variety...
Social Media and Online Consumer Decision Making in the Fashion Industry
Social Media and Online Consumer Decision Making in the Fashion Industry
Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2023. 393 pages.
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use...
How Social Media Affects Consumer Behavior in the Fashion Industry
How Social Media Affects Consumer Behavior in the Fashion Industry
Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2023. 14 pages.
Social media is experiencing unprecedented success in terms of usage levels. They cause significant changes in the way people connect and communicate with each other, in the way...