Miguel A. Sahagun

Miguel A. Sahagun is an Assistant Professor of Marketing at High Point University (HPU), Dr. Sahagun obtained his Ph.D. from The University of Texas-Pan American (UTPA), his Master of Business Administration from the University of Texas-Brownsville (UTB), and his Bachelor’s degree in Industrial Engineering from the Instituto Tecnologico y de Estudios Superiores de Occidente (ITESO). Dr. Sahagun has 25 years of corporate and academic experience. He is an active member of AMA, SMA, and ISoF. Dr. Sahagun has published and presented his research at various scientific journals, book chapters, and international conferences in Peru, Mexico, Romania, Ecuador, Cuba, Canada, China, Chile, Portugal, Morocco, Greece, and the United States of America.


Global Perspectives on the Strategic Role of Marketing Information Systems
Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez. © 2023. 387 pages.
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting...
E-Government Success: An End-User Perspective
Fernando Ortiz, Sanju Tiwari, Fatima Zahra Amara, Miguel A. Sahagun. © 2023. 19 pages.
The objective of this research is to determine the critical success factors of a tax collector website in a country with an emerging economy. In the method, a questionnaire is...
The Salary and Wage Inequality Effect on Productivity on the Mexico-US Border: Mexican Middle Management Supervisor Perspective
Miguel A. Sahagun, Fernando Ortiz-Rodriguez, Jose-Melchor Medina-Quintero. © 2023. 20 pages.
In today's global economy, emerging economies play a very important role in the production chain. Countries such as China and India have become competitive participants in...
Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process
Arturo Z. Vasquez-Parraga, Miguel A. Sahagun. © 2020. 18 pages.
This chapter reassesses the process of how store customers become loyal to their stores; what are the core subprocesses generating customer store loyalty, and what contributing...