Mitra Amini

Mitra Amini , PhD, is an Assistant Professor of Marketing at Bennett University’s prestigious School of Management. She holds a doctorate from Aligarh Muslim University, India, and a Master of Marketing Management from University of Pune, India. Her career spans over four years in corporate marketing in Iran and India. She has also served as an Assistant Professor for a couple of years. Her publications are related to digital marketing and social media marketing.

Publications

Balancing Development and Sustainability: A Multilayered Machine Learning Approach to Modelling Complex Tourism Ecosystems
Balancing Development and Sustainability: A Multilayered Machine Learning Approach to Modelling Complex Tourism Ecosystems
Veena Tewari, Swapnil Morande, Amitabh Mishra, Mitra Amini, Kanwal Gul, Shaik Mastan Vali. © 2024. 15 pages.
Forecasting future trends in tourism growth is imperative for sustainability planning, yet highly complex due to the sector's multifaceted nature. This study leverages...
Unlocking Innovation: Exploring Gendered Differences in Neural Activity During Creative Tasks
Unlocking Innovation: Exploring Gendered Differences in Neural Activity During Creative Tasks
Swapnil Morande, Veena Tewari, Mitra Amini, Kanwal Gul, Jyoti Kukreja. © 2024. 21 pages.
Creativity and innovation are integral to progress, yet neurocognitive mechanisms underlying creative thought remain unclear. This EEG study examined gender differences in brain...
Tracing the Future: Blockchain and IoT's Role in Revolutionizing Food Supply Chain Transparency
Tracing the Future: Blockchain and IoT's Role in Revolutionizing Food Supply Chain Transparency
Swapnil Morande, Tahseen Arshi, Kanwal Gul, Mitra Amini, Veena Tewari. © 2023. 19 pages.
The chapter presents a comprehensive evaluation of the transformative role of blockchain and internet of things (IoT) in augmenting food supply chain transparency, primarily...