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About Us

Muhammad Khizar Hayat Naeem

Muhammad Khizar Hayat Naeem is a distinguished Ph.D. candidate affiliated with the School of Management at Harbin Institute of Technology in Harbin, China. His notable contributions to the academic realm are underscored by a prolific publication record in both national and international journals, reflecting his dedication to advancing knowledge in his field. In addition to his scholarly achievements, Mr. Naeem has established himself as a respected figure in the research community. He actively engages with esteemed journals and publishing houses, such as Sage Publications, IGI Global and Frontiers Inn, where he serves as a conscientious reviewer. This role underscores his commitment to maintaining the highest standards of academic rigor and contributing to the peer-review process. Mr. Naeem's research pursuits center around the intricate domains of consumer behavior, travel, and tourism. His expertise extends to the proficient use of analytical tools, including SPSS, AMOS, and Smart-PLS, showcasing his adeptness in employing advanced methodologies. Mr. Muhammad Khizar Hayat Naeem continues to make substantial strides in academia, leaving an indelible mark on the field of management science.

Publications

Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis

The purpose of this chapter is to explore the underlying behaviors and motives that insist on a commitment to sustainable practices among tourists. Also, this study aims to...

Navigating the Journey: How Chatbots Are Transforming Tourism and Hospitality

The incorporation of chatbots within the tourism and hospitality sectors signals a transformative era aimed at enhancing customer engagement, operational efficiency, and industry...