Murat F. Tuna

Murat Tuna holds a B.A. in Statistical Science, a M.A. in Business Administration, and a Ph.D. in Business Administration. He mainly focuses on advanced analyzing tecniques. His studies mainly focus on marketing research, consumer behavior, sustainability, social media and consumer psychology. The author also tends to conduct studies combining information and internet technologies with consumer behavior research. As a business expert, he continues his academic advisory in student projects and academic consultancy in various industry sectors.

Publications

Leveraging Text Analytics to Enhance Marketing Insights From Digital Customer Experiences
Leveraging Text Analytics to Enhance Marketing Insights From Digital Customer Experiences
Murat F. Tuna. © 2024. 29 pages.
The manuscript underscores the growing importance of digital customer experiences and the role of text analytics in enhancing marketing insights. It emphasizes the crucial role...