Mustafa Yılmaz

Mustafa Atahan Yılmaz is an academic in the Faculty of Economics and Administrative Sciences at Pamukkale University. Yılmaz completed his MSc. in Marketing at Gazi University and PhD. in Business Administration at Pamukkale University. His research aims at understanding consumer behaviors and he is interested in digital marketing, video games, and virtual environment studies.

Publications

Transformational Strategies and Implications for Digital Entrepreneurial Ecosystem
Mustafa Yılmaz, Volkan Polat. © 2021. 21 pages.
Entrepreneurship has an effective position in the economic context. The positive impact of entrepreneurship on economic development, employment, and welfare in societies has...