Nasim Ghanbar Tehrani

Nasim Ghanbar Tehrani received her PhD in Industrial Engineering from the Tarbiat Modaress University, Tehran, Iran in 2011. In 2013 she became a faculty member of Industrial Engineering department of Kharazmi University, Tehran, Iran. Her research interest is mainly Knowledge Management, and she is active as an industry consultant in the field of KM system design. She has also translated many books in this field, from English into Persian, her mother language.

Publications

Smart Marketing: A Multi-Stakeholder Review of Implications for Sustainable Business Practice
Smart Marketing: A Multi-Stakeholder Review of Implications for Sustainable Business Practice
Neda Abdolvnad, Nasim Ghanbar Tehrani. © 2024. 24 pages.
Smart marketing is a term that encompasses various forms of marketing that leverage artificial intelligence (AI) and the internet of things (IoT) to deliver personalized...