Neda Abdolvnad

Neda Abdolvnad is an associate professor in Alzahra University in Iran. She is interested in multi-disciplinary research with a strong background in different business sectors. She has applied her research in various industrial settings and gained hands-on experience in the application of information technology and systems. The role of machine learning and AI in e-business and social media has been her research focus in the past few years. She studies the implications of new digital technologies on sustainability and society.

Publications

Smart Marketing: A Multi-Stakeholder Review of Implications for Sustainable Business Practice
Smart Marketing: A Multi-Stakeholder Review of Implications for Sustainable Business Practice
Neda Abdolvnad, Nasim Ghanbar Tehrani. © 2024. 24 pages.
Smart marketing is a term that encompasses various forms of marketing that leverage artificial intelligence (AI) and the internet of things (IoT) to deliver personalized...