Nidhi Sharma

Nidhi Sharma is currently working as a research scholar at Chandigarh University, Mohali, India. Her research interest includes social media, destination marketing, travel and ecotourism. She has published several papers and book chapters in reputed journals and books.

Publications

Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior: A Bibliometric Analysis
Exploring the Past and Identifying the Future Research Agenda for Social Media and Tourist Behavior: A Bibliometric Analysis
Nidhi Sharma, Bhanupriya Khatri, Shad Ahmad Khan. © 2024. 24 pages.
A bibliometric analysis was utilized in the study to incorporate current knowledge in the domain of social media and tourist behavior from 202 research papers published between...
Past, Present, and Future of Cultural Marketing: A Bibliometric Analysis
Past, Present, and Future of Cultural Marketing: A Bibliometric Analysis
Nidhi Sharma, Nilesh Arora. © 2023. 15 pages.
All facets of human behavior are profoundly influenced by culture. The fact that culture is inherently changing makes it more difficult to comprehend how it affects people. There...
Understanding the Relationship Between IoT and Digital Marketing: A Bibliometric Analysis
Understanding the Relationship Between IoT and Digital Marketing: A Bibliometric Analysis
Hesham Magd, Shad Ahmad Khan, Bhanupriya Khatri, Nidhi Sharma, Shaina Arora. © 2023. 18 pages.
This study aims to understand the relationship between the internet of things (IoT) and digital marketing (DM) by conducting a bibliometric analysis of existing literature. The...
Critical Success Factors of Internet of Things and Digital Marketing
Critical Success Factors of Internet of Things and Digital Marketing
Shad Ahmad Khan, Hesham Magd, Bhanupriya Khatri, Shaina Arora, Nidhi Sharma. © 2023. 21 pages.
The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to...