Nilesh Arora

Nilesh Arora is a Ph.D. (Management) and MBA in Marketing with 21 Years of rich experience in corporate and academic sectors with 11 years in academic leadership roles. He is presently working with Chandigarh University as a Professor of Marketing and Director, University School of Business. He is a passionate academician having keen interest in teaching and research in marketing, celebrity endorsement, social media advertising and consumer behaviour areas. He has published several research papers in journal of repute like Journal of Consumer Marketing, Journal of Promotion Management, Review of Marketing Science, Asian Academy of Management Journal. Dr. Arora has presented papers in more than 30 National and International conferences. He is Member-Editorial Board in an ABDC/C category journal of Emerald Publishing. He is a certified Publons Academy Peer Reviewer. He is also a reviewer for several reputed international journals of Elsevier and Emerald Publishing.

Publications

Organizational Citizenship Behavior and Employee Retention
Organizational Citizenship Behavior and Employee Retention
Shaina Arora, Nilesh Arora. © 2024. 23 pages.
The study measures organizational citizenship to retain bank employees. The banking sector is a crucial growth driver in our service-based economy. Young bankers work in a proper...
A Bibliometric Analysis of Organizational Citizenship Behavior, Employee Retention, Performance, and Perceived Organizational Support
A Bibliometric Analysis of Organizational Citizenship Behavior, Employee Retention, Performance, and Perceived Organizational Support
Shaina Arora, Nilesh Arora. © 2024. 15 pages.
A concept currently developing in the area of organizational citizenship behaviors (OCBs) is the idea that it is important to examine how and why individuals contribute to their...
Examining the Role of Ethical Leadership in Achieving Organizational Citizenship Behavior in the Indian Context
Examining the Role of Ethical Leadership in Achieving Organizational Citizenship Behavior in the Indian Context
Shaina Arora, Nilesh Arora. © 2024. 13 pages.
This study examining the Role of Ethical Leadership as an Integral Driver of Achieving Organizational success within the Context of India, investigates the dynamic relationship...
The Nexus of Social Commerce and Blockchain Technology: A Comprehensive Review of Theoretical Frameworks and Practical Applications in the Stock Market
The Nexus of Social Commerce and Blockchain Technology: A Comprehensive Review of Theoretical Frameworks and Practical Applications in the Stock Market
Abhay Grover, Nilesh Arora. © 2024. 12 pages.
This study explores the transformative interplay of social commerce and blockchain technology within the stock market, scrutinising theoretical frameworks and practical...
Robo-Advisor Adoption Dynamics With Extended Technology Acceptance Model
Robo-Advisor Adoption Dynamics With Extended Technology Acceptance Model
Nilesh Arora, Sudhir Rana, Rubel Amin, Huam Hon Tat. © 2024. 19 pages.
The rise of robo-advisors signifies a transformative shift in various industries, highlighting their pivotal role in fostering innovation and efficiency. Leveraging the...
Human Resource Management Insights on Social Robots Integration in the Workplace
Human Resource Management Insights on Social Robots Integration in the Workplace
Manvinder Singh, Nilesh Arora. © 2024. 23 pages.
The research delves into the significance of efficient alliance amongst people & robots. After examining literature on HRM practices, it became evident that there is a notable...
Past, Present, and Future of Cultural Marketing: A Bibliometric Analysis
Past, Present, and Future of Cultural Marketing: A Bibliometric Analysis
Nidhi Sharma, Nilesh Arora. © 2023. 15 pages.
All facets of human behavior are profoundly influenced by culture. The fact that culture is inherently changing makes it more difficult to comprehend how it affects people. There...
Social Commerce and Metaverse in a New Virtual World: Exploring Women's Adoption Intentions
Social Commerce and Metaverse in a New Virtual World: Exploring Women's Adoption Intentions
Abhay Grover, Nilesh Arora, Pooja Sharma. © 2023. 25 pages.
Social commerce platforms are used for a variety of purposes including networking, shopping, and purchasing goods and services from others, while metaverse platform enables users...