Nurul Atasha Jamaludin

Nurul Atasha Jamaludin is a Senior Lecturer at the Faculty of Economics & Management, Universiti Kebangsaan Malaysia (UKM). She received her BBA at UKM, her MBA from UKM-GSB, and her PhD from FEP UKM. Her research interests include entrepreneurship issues, particularly on the process of entrepreneurship, immigrant entrepreneurs, and social capital.

Publications

The Influence of Social Media on Gen Alpha's Purchasing Decisions
The Influence of Social Media on Gen Alpha's Purchasing Decisions
Hafizah Omar Zaki, Nurul Atasha Jamaludin, Aziatul Waznah Ghazali. © 2023. 10 pages.
The main purpose of this chapter is to look at how marketing communications through interactive social media will affect the buying decisions of Gen Alpha. In the end, they want...