Option Takunda Chiwaridzo

Option Takunda Chiwaridzo is currently a 4th year PhD student at the University of Science and Technology in Beijing, China. He holds a Masters degree in Business Management and Corporate Governance from Midlands State University in Zimbabwe. For the past 8 years, Mr. Chiwaridzo has worked at the Ministry on SMEs in Zimbabwe. He has also been a part-time lecturer for 4 years at the Izeikel Guti University in Zimbabwe. Originally from Zimbabwe, Mr. Chiwaridzo moved to China to pursue his doctoral studies and research in Business Administration. His work focuses on tourism marketing, nation branding, energy sustainability and efficiency. In his free time, Mr. Chiwaridzo enjoys reading, writing, playing and watching soccer. With his advanced education, teaching experience, and background working in the public sector, Mr. Chiwaridzo is well-positioned to make valuable contributions in his field.

Publications

AI Technologies for Personalized and Sustainable Tourism
AI Technologies for Personalized and Sustainable Tourism
Option Takunda Chiwaridzo, Reason Masengu. © 2025. 340 pages.
As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore...
Sustainable Practices for Agriculture and Marketing Convergence
Sustainable Practices for Agriculture and Marketing Convergence
Jabulani Garwi, Reason Masengu, Option Takunda Chiwaridzo. © 2024. 324 pages.
In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in...
AI-Driven Marketing Research and Data Analytics
AI-Driven Marketing Research and Data Analytics
Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive. © 2024. 490 pages.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established...
Emerging Technologies and Marketing Strategies for Sustainable Agriculture
Emerging Technologies and Marketing Strategies for Sustainable Agriculture
Jabulani Garwi, Reason Masengu, Option Takunda Chiwaridzo. © 2024. 315 pages.
In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices...
Digitizing Marketing in Agriculture: Leveraging Information Communication Technologies for Success in Zimbabwe
Digitizing Marketing in Agriculture: Leveraging Information Communication Technologies for Success in Zimbabwe
Option Takunda Chiwaridzo, Rodwell Musiiwa, Tariro Hlasi. © 2024. 26 pages.
This chapter explores the transformative role of ICTs in revolutionizing agricultural sector of developing nations like Zimbabwe. By scrutinizing the current state of traditional...
Enhancing Food Security Through Sustainable Agriculture: A Case Study of the Pfumvudza/Intwasa Program in Zimbabwe
Enhancing Food Security Through Sustainable Agriculture: A Case Study of the Pfumvudza/Intwasa Program in Zimbabwe
Tendai Kaponda, Option T. Chiwaridzo. © 2024. 30 pages.
The Pfumvudza programme is an example of how sustainable agriculture can empower smallholder farmers and contribute to global food security. Usage of zero-tillage and mulching...
Empowering Smallholder Farmers Through Community-Based Marketing Initiatives in Promoting Sustainable Agriculture
Empowering Smallholder Farmers Through Community-Based Marketing Initiatives in Promoting Sustainable Agriculture
Tendai Kaponda, Option Takunda Chiwaridzo. © 2024. 27 pages.
This review paints a nuanced picture of community-based marketing initiatives (CBMIs) in Zimbabwe, Malawi, and South Africa, highlighting their potential to empower smallholder...
Enhancing Farmer-Consumer Linkages Through Technology Adoption and Sustainable Marketing in Zimbabwe's Agricultural Sector
Enhancing Farmer-Consumer Linkages Through Technology Adoption and Sustainable Marketing in Zimbabwe's Agricultural Sector
Option Takunda Chiwaridzo, Tendai Kaponda, Reason Masengu. © 2024. 21 pages.
This quantitative study explores the relationships between precision agriculture, vertical farming, and bio-genetic technologies among 402 smallholder farmers in Zimbabwe....
Artificial Intelligence (AI) Algorithms in Nigeria's Integrated Marketing Communications
Artificial Intelligence (AI) Algorithms in Nigeria's Integrated Marketing Communications
Kehinde Iyioluwa Adeyinka, Chiwaridzo Option Takunda, Taye Iyinoluwa Adeyinka. © 2024. 15 pages.
This chapter looks at using artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications (IMC) landscape. Despite its early stages, AI technology...
Artificial Intelligence-Driven Advertising and Customer Targeting: Precision Marketing Strategies in Zimbabwe
Artificial Intelligence-Driven Advertising and Customer Targeting: Precision Marketing Strategies in Zimbabwe
Chiwaridzo Option Takunda, Adeyinka Kehinde Iyioluwa. © 2024. 20 pages.
This chapter investigates the relationship between artificial intelligence algorithms and advertising performance and customer engagement in Zimbabwe. Four AI algorithm types...
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Reason Masengu, Stanilas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, Christina Blossom. © 2023. 670 pages.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable...