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About Us

Praveen Babu

Praveen Babu P. is an Assistant Professor at the School of Business and Management, CHRIST (Deemed to be University), Bangalore. His research thrust areas include Retailing, Customer Analytics and Marketing Sentiment text analytics and has published several articles and book chapters in Retailing and Text Analytics.

Publications

Factors Influencing Purchase Intention of Online Shopping Customers: A Review of the Existing Literature

The rapid digital transformation, especially on the internet, has provided businesses with unprecedented opportunities for global expansion. This shift has revolutionized...

Stakeholders' Expressions of Tech Layoffs: A Text Mining Analysis on the “Balance of Arguments”

The volume and nature of work undertaken by the tech employees is humongous, tech employees are known to manage those high tides because of attractive salary packages, perks, and...