Pritesh Pradeep Somani

Pritesh Somani is working as a Senior Assistant Professor at Balaji Institute of International Business, Sri Balaji University Pune, widespread teaching experience of more than 11 years teaching subjects spread across General Management and Research. Has a grant of 2 International patents from Republic of South Africa along with Research papers and book chapters in different publication houses.

Publications

The Power of Influence: Unleashing the Potential of Influencer Marketing
The Power of Influence: Unleashing the Potential of Influencer Marketing
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
This chapter provides an overview of influencer marketing, its evolution, development, and popularity in recent years. It emphasizes the significance and potential of influencer...
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
The Rise of OTT: A Dynamic Shift Towards Binge Watching, an Increase for On-Demand Entertainment
Pritesh Pradeep Somani, Ushmita Gupta, Vishwanathan Hariharan Iyer, Nitesh Behare, Rashmi Darshan Mahajan, Meenakshi Singh. © 2024. 19 pages.
This study examines the influence of the rise of over-the-top (OTT) platforms leading towards binge watching, thereby analyzing their effect on the health of an individual and...
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Influence of Instagram as a Social Media Platform on Academic Routine and Schedule of Students
Pritesh Pradeep Somani, Ushmita Gupta, Rashmi Mahajan, Vishwanathan Iyer, Nitesh Behare, Meenakshi Singh. © 2024. 15 pages.
Social media platforms have become an integral part of the lives of students worldwide. Among these platforms, Instagram stands out as one of the most popular and influential....
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Rashmi Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh Pradeep Somani, Nitesh Behare. © 2024. 19 pages.
The fourth industrial revolution (Industry 4.0) heralds a profound transformation that extends beyond mere technological advancement. The chapter serves as an indispensable guide...
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Nitesh Behare, Rashmi D. Mahajan, Shubhada Nitesh Behare, Pritesh Pradeep Somani, Vishwanathan Iyer, Ashwin Megha, Shital Gupta. © 2024. 22 pages.
The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores...