Priya Chaturvedi

Priya Chaturvedi is a Senior Research Fellow specializing in Intangible Cultural Heritage. She has 3+ years of teaching experience at the School of Studies in Travel and Tourism Management, Jiwaji University. She has contributed significantly to the academic community through research, including a chapter in an edited book and presentations at national and international conferences. Priya has also provided manuscripts for the upcoming Encyclopedia of Tourism Management and Marketing. Over her teaching career, she has instructed various tourism-related subjects in both bachelor’s and master's programs. Priya's commitment extends to practical involvement as she volunteered for Bakri Chhap Agro Tourism & Natural Products Pvt. Ltd., contributing her expertise to support cultural heritage preservation and rural tourism development in Madhya Pradesh, India, recognized through a formal recommendation and experience letter from the organization.

Publications

Strategies for Food Marketing in Achieving Sustainable Development Goals
Strategies for Food Marketing in Achieving Sustainable Development Goals
Aditya Ranjan, Priya Chaturvedi. © 2024. 14 pages.
In a world confronted by an expanding global population, there is an ever-mounting urgency to address the interconnected issues of food production, distribution, and consumption...
Digitally Sustaining: The Rural Intangible Cultural Heritage
Digitally Sustaining: The Rural Intangible Cultural Heritage
Aditya Ranjan, Priya Chaturvedi. © 2023. 17 pages.
Conservation of intangible cultural heritage is important for any rural tourism destination. The rich intangible cultural heritage can be preserved using advanced digital...
Unleashing Digital Innovation for Sustainable Rural Intangible Cultural Heritage Marketing
Unleashing Digital Innovation for Sustainable Rural Intangible Cultural Heritage Marketing
Aditya Ranjan, Priya Chaturvedi. © 2023. 19 pages.
The chapter explores how digital innovation can be utilized to advance sustainable development goals in rural areas, focusing specifically on marketing intangible cultural...
Digital Technologies and the Intangible Cultural Heritage of the Rural Destination
Digital Technologies and the Intangible Cultural Heritage of the Rural Destination
Aditya Ranjan, Priya Chaturvedi. © 2022. 23 pages.
Rural tourism continues to evolve toward an experience economy. Along with rural tourism activities, travelers often enjoy intangible heritage as part of their cultural tourism...