Puja Mishra

Puja Mishra is working as an Assistant Professor in the Department of Management. She earned a PhD in Management from Ranchi University, Ranchi (Jharkhand). Prior to that, she obtained her MBA degree from BIT Mesra (Ranchi, Jharkhand). She has also qualified UGC -NET . She has more than eight years of teaching experience in management. She is active in research and has authored quality research papers and has presented her works in academic conferences and seminars. Her research interest is in organisational and human resources issues, in Indian work places.

Publications

To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds
To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds
Kishlay Kumar, L. G. Honey Singh, Karan Pratap Singh, Puja Mishra. © 2024. 18 pages.
The purpose of this study is to examine the influence of digital media marketing and celebrity endorsement on consumer purchase decisions toward mutual funds investment....
A Young Consumer's Inclination of Mobile Wallets Gateway for Cashless Payment
A Young Consumer's Inclination of Mobile Wallets Gateway for Cashless Payment
Kishlay Kumar, Dimpal Singhania, Karan Pratap Singh, Puja Mishra, Praveen Chandra Jha. © 2023. 21 pages.
Today's world is absorbed by digital technology and developments. From daily bread to business, from home to office, the implementation of electronic devices has become an...
Labour Welfare and Industrial Hygiene During COVID-19
Labour Welfare and Industrial Hygiene During COVID-19
Dimpal Singhania, Praveen Chandra Jha, Puja Mishra, Karan Pratap Singh. © 2023. 21 pages.
This study aims to define essential principles that the organization must follow in labour welfare during COVID-19. It is a vital facet of industrial relations, the extra...