Rahul Gupta

Rahul Gupta is an Associate Professor in the area of Marketing at Amity Business School, Amity University Uttar Pradesh. He is an MBA with a specialization in Marketing and a Ph.D. in Retail Management. He has also completed FDPM from IIM Ahmedabad. He carries over two decades of experience out of which 11 years were in corporate particularly in the area of Industrial Marketing & Sales covering organizations such as Magna Industrial Co. Ltd, Ador Fontech Ltd, and Sahara India Commercial Corporation Ltd

Publications

Sustainable Supply Chain Practices in Circular Economy
Sustainable Supply Chain Practices in Circular Economy
Rahul Gupta. © 2023. 25 pages.
Conventionally supply chain is a complex web, comprising multiple entities of suppliers, manufacturers, retailers, and customers. Participants put their best efforts into zeroing...
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook
Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook
Mahima Shukla, Rahul Gupta. © 2022. 22 pages.
Personalization is now used at every corner and position of social media sites. Using Personalization in marketing communication is an effective communication strategy for many...
Sustainable Green Supply Chain Management Trends, Practices, and Performance
Sustainable Green Supply Chain Management Trends, Practices, and Performance
Rahul Gupta. © 2022. 23 pages.
Innovative adoption of green supply chain management (GSCM) practices has witnessed a great surge in the last couple of decades. Its positive impact on the individual, society...
Strategic Shift in Marketing Communication During COVID-19
Strategic Shift in Marketing Communication During COVID-19
Rahul Gupta, Amit Kumar Pandey, Sanjeev Bansal. © 2022. 19 pages.
During COVID-19, several disruptions were reported, activities got halted, and the focus of marketing shifted towards social media due to engagements of the clients towards...
Assessing E-Services: Satisfaction and Repurchase Intentions Among Viewers of Video Streaming Services
Assessing E-Services: Satisfaction and Repurchase Intentions Among Viewers of Video Streaming Services
Silky Gaur, Rahul Gupta, Jaspreet Kaur. © 2022. 14 pages.
The demand for video streaming-based services (VSS) has increased immensely due to their comprehensive content, instant playback, flexibility to watch, and affordable costs....