Ranjeet Verma

Ranjeet Verma is a Doctor of Philosophy from National Institute of Technology, Kurukshetra with specialisation in the field of Marketing and General Management at the Postgraduate level and graduated from Kurukshetra University Kurukshetra and currently working as a Professor in University school of Business, Chandigarh University, Mohali, Panjab Dr. Ranjeet has more than 20 years of teaching and administrative experience published more than 20 research papers in National and International journals of repute (Scopus Indexed), 7 Books Authored titled Brand Management, Fundamentals of Management, Basics of Economics and Management, Micro Business Environment, Macro Business Environment, Business Environment and Production and Operations Management and presented papers in more than 20 national and international conferences.

Publications

Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Unlocking the Potential: Exploring the Synergy Between Tourism and SMEs for Sustainable Economic Growth
Bindu Aggarwal, Ranjeet Verma, Pawan Kumar. © 2024. 22 pages.
The dynamic interaction between tourism and small and medium enterprises (SMEs) as generators of long-term economic growth is explored in this chapter. The chapter investigates...