Ratisha Yadav

Ratisha Yadav , a dedicated Ph.D. Research Scholar at IIS (Deemed to be University) in Jaipur, delves into the realms of commerce, focusing on the intriguing realm of perceptions and attitudes of working women towards Massive Open Online Courses (MOOCs). Armed with a post-graduate degree in Business Studies, she meticulously explored the impact of nutritional labeling on consumer buying behavior for her dissertation. Her fervor for research propels her to continuously expand her knowledge horizons through workshops and FDPs, enabling her to present both empirical and review papers at esteemed national and international conferences. Ratisha has notably contributed to the academia with published works in prestigious national and international journals. Her scholarly contributions were acknowledged when she received the Best Research Paper Award at the Biyani International Conference. Ratisha's commitment to academic excellence extends beyond her research pursuits; she has lent her expertise to the publication of the book "Strategic Tools in Trade and Business," assisting its editors. Her multifaceted endeavors underscore her as a proactive scholar with an unwavering dedication to advancing the frontiers of knowledge in her field.

Publications

Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention
Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention
Aditi R. Khandelwal, Ratisha Yadav, Ankita Chaturvedi, A. V. Senthil Kumar. © 2024. 23 pages.
This study examines the impact of Artificial Intelligence (AI) and Digital Marketing on Consumer Purchase Intention. Through a sample of 400 respondents from North-West India...