Reason Masengu

Reason MasenguReason Masengu holds the position of Senior Lecturer of Marketing in the Department of Business Management at Middle East College, located in Muscat, Oman. In this role, he imparts knowledge in courses such as Global Marketing, Marketing Management, Digital Marketing, and other subjects pertaining to the business management domain. He undertakes various responsibilities, including student counseling, developing curricula, ensuring quality standards, and facilitating teaching and learning activities. Reason holds the distinction of being a Fellow of the Chartered Institute of Marketing, a Senior Member of the Marketers Association of Zimbabwe, and a Professional Member of the Australian Marketing Institute. As an ardent researcher in the fields of marketing, logistics, and supply management, he has acquired international exposure in administering research grants.

Publications

AI Technologies for Personalized and Sustainable Tourism
AI Technologies for Personalized and Sustainable Tourism
Option Takunda Chiwaridzo, Reason Masengu. © 2025. 340 pages.
As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore...
Sustainable Practices for Agriculture and Marketing Convergence
Sustainable Practices for Agriculture and Marketing Convergence
Jabulani Garwi, Reason Masengu, Option Takunda Chiwaridzo. © 2024. 324 pages.
In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in...
AI-Driven Marketing Research and Data Analytics
AI-Driven Marketing Research and Data Analytics
Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive. © 2024. 490 pages.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established...
Emerging Technologies and Marketing Strategies for Sustainable Agriculture
Emerging Technologies and Marketing Strategies for Sustainable Agriculture
Jabulani Garwi, Reason Masengu, Option Takunda Chiwaridzo. © 2024. 315 pages.
In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices...
Fair Trade and Ethical Sourcing in Agriculture: Paving the Way for Sustainable Supply Chains
Fair Trade and Ethical Sourcing in Agriculture: Paving the Way for Sustainable Supply Chains
Mohamed Salah El Din, Masengu Reason. © 2024. 25 pages.
This chapter examines the contemporary practices and implications of fair trade and ethical sourcing within the agricultural supply chain, highlighting its pivotal contribution...
The Future of Sustainable Marketing: Stakeholder Perspectives on Sustainable Agricultural Marketing
The Future of Sustainable Marketing: Stakeholder Perspectives on Sustainable Agricultural Marketing
Sinothando Tshuma, Mercy Dube, Delight Rufaro Hungwe, Reason Masengu. © 2024. 13 pages.
The concept of sustainable agricultural marketing is gaining momentum with many countries seeking to sustainably increase their market access, with rising concerns of opening...
Security and Privacy Challenges in Digital Marketing
Security and Privacy Challenges in Digital Marketing
Sinothando Tshuma, Reason Masengu, Mercy Dube. © 2024. 17 pages.
The global accessibility of information has led to numerous security and privacy challenges in digital marketing, which may outweigh the potential benefits. The effectiveness of...
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Reason Masengu, Stanilas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, Christina Blossom. © 2023. 670 pages.
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable...
The Role of Supply Chain Control Towers in Facilitating Sustainable Supply Chain Management Practices
The Role of Supply Chain Control Towers in Facilitating Sustainable Supply Chain Management Practices
Mohamed Salah El Din, Reason Masengu, Yongmei Bentley. © 2023. 18 pages.
Sustainable supply chain management (SSCM) has become a critical consideration for businesses across various industries, driven by customer demand, pressure from interest groups...