Renata Thiebaut

Renata Thiébaut is a Professor of Marketing at Gisma University of Applied Sciences. She is an experienced professional with a renowned academic background. Skilled in E-commerce, digital marketing and digitalisation, she has worked in the private and public sectors, with the likes of Amazon, Alibaba, and the United Nations, in multiple countries and continents. From 2018 to 2020, Dr. Thiébaut worked at Harvard University as a Researcher. The GISMA professor’s education history shares a similar regard, with an undergraduate degree awarded in Brazil, followed by an MA and a PhD awarded during her time in China. Her global academic excellence, along with her multi-sector professional accolades, makes her the perfect fit for GISMA. Her expertise in e-commerce, live-commerce, digital strategy, and transformation within multinational teams is pioneering the way for the future of marketing.

Publications

Exploring the Impact of Influencer Marketing on Ethical Discussions: A Business Model Innovation for Fashion and Beauty Startups
Exploring the Impact of Influencer Marketing on Ethical Discussions: A Business Model Innovation for Fashion and Beauty Startups
Renata Thiebaut, Anum Qaisar Sethy. © 2024. 42 pages.
In recent years, influencer marketing has gained immense popularity in the fashion and beauty industries. Be that as it may, the moral ramifications of this marketing approach...
Green Marketing as a Business Model Innovation for Mexican Cosmetics Startups
Green Marketing as a Business Model Innovation for Mexican Cosmetics Startups
Renata Thiebaut, Alexa Frias Miranda. © 2024. 50 pages.
In recent years, the surge in sustainability awareness has transformed consumer preferences, leading to heightened demand for eco-friendly products. Recognizing these evolving...
The Effect of Neuromarketing and Subconscious Branding on Business Profitability and Brand Image: A New Business Model Innovation for Startups
The Effect of Neuromarketing and Subconscious Branding on Business Profitability and Brand Image: A New Business Model Innovation for Startups
Renata Thiebaut, Amr Elshourbagi. © 2024. 36 pages.
In the ever-evolving marketing landscape, researchers continually seek innovative strategies to gain deeper insights into consumer behavior. This study explores how...