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About Us

Reshma Rose Thomas

Reshma Rose Thomas is currently pursuing her Master in Commerce at CHRIST (Deemed to be University), Bengaluru, India. She is a contributor of personality skill development lectures to students and a volunteer of the Business Fest of the Department of Commerce. Her area of interest lies in Marketing, Insurance, Accounting.

Publications

Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing

Mobile marketing is essential for timely, personalized communication in the digital world. Engagement is increased by location-based strategies like geofencing and context-driven...

Aiming at Digital Health via mHealth Application for Generation Y Post-Pandemic Scenario

Medical and health products have become a part of our lives. A health-conscious society is the aftermath of the pandemic. The increasing role of technology has pushed people to...