Roshna Thomas

Roshna Thomas has completed her PhD in management and is specialized in the area of business and finance. She has a number of publications in the area of qualitative research. She has a research experience of five years and teaching experience of over ten years.

Publications

The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App
The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App
Sanjana S. Hothur, Senthilmurugan Paramasivan, Mallika Sankar, Shikha Bhagat, Roshna Thomas. © 2024. 17 pages.
Green marketing decisively helps businesses distinguish themselves from their competition, strengthen their image, and obtain the attention of consumers who increasingly prefer...
Role of ICT in Economic Empowerment of Women by Being an Effective Facilitator for Women Entrepreneurship.
Role of ICT in Economic Empowerment of Women by Being an Effective Facilitator for Women Entrepreneurship.
Anand Patil, M. S. Prathibha Raj, Roshna Thomas, Bidisha Sarkar. © 2023. 25 pages.
Information and communication technology (ICT) is steadily gaining dominance over other channels as a standalone medium for gaining and sharing knowledge, hybrid working...