Sabyasachi Dasgupta

Sabyasachi Dasgupta holds double Masters - MBA in Marketing and Human Resource and Masters in Higher Education Andragogy. Currently, Dr. Dasgupta is an Assistant Professor at O. P. Jindal Global University, Haryana (India) and teaching in the areas of marketing and management. Dr. Dasgupta is the first Doctorate Fellow from Mudra Institute of Communication (MICA), Ahmadabad and has taught subjects like branding, marketing, advertising, research, consumer behaviour, communication and culture, media ethics and corporate social responsibility. He has handled the brands like Big Bazaar, Pantaloons, Airtel and Tata Indicom. He was an Assistant Professor at Symbiosis Institute of Media and Communication (SIMC), Symbiosis International University, Pune. He was the Head of the Department for Brand Communication. He has also taught in Florida State University and worked as research scholar with foreign professors.

Publications

Holistic Approaches to Brand Culture and Communication Across Industries
Holistic Approaches to Brand Culture and Communication Across Industries
Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh. © 2018. 281 pages.
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding...