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About Us

Sahithi Josyula

Sahithi Josyula is a student of the Masters program in entertainment industry management at the Heinz College, Carnegie Mellon University.

Publications

Fashion-Tech Disruption: The Ft.you Case Study

Conceptual research often lags in practice when firms disrupt business models. Immersive case studies help bridge this gap. This case explores the journey of a Hyderabad-based...